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The Strategic Impact of LiDAR Scanning and 360° Virtual Tours



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Building a successful architectural practice requires more than innovative design.  It also requires innovation in your approach to marketing and new business development. Enter LiDAR scanning and 360° virtual tours, a transformative duo that enhances design processes and serves as a powerful catalyst for marketing and business growth.


Double Dipping on Administration Tasks/Payroll:

Architects often find themselves juggling administrative tasks and payroll alongside design demands. Outsourcing a LiDAR scanning firm like Orderplans.com provides an unexpected synergy by allowing architects to double-dip on these essential functions. The data collected for design purposes can be repurposed for sales and marketing efforts, optimizing resources and maximizing the value of every task undertaken. This dual functionality streamlines operations and lays the groundwork for a seamless integration of design and business development.


Free Content for Future Point of Sale Efforts:

In the world of marketing, content is king. LiDAR scanning generates a treasure trove of data that can be repurposed as compelling content for future point-of-sale efforts. The 360° virtual tours, in particular, serve as engaging and immersive marketing material, providing potential clients with a firsthand experience of the architect's capabilities. This reduces the need for additional content creation and ensures a consistent and impressive brand image across various marketing channels.


The Wow Factor of 360° Scans:

The 360° virtual tours derived from LiDAR scanning carry a wow factor beyond the design phase. These tours are not merely tools for visualization; they become captivating content for social media and word-of-mouth advertising. By sharing snippets of client reactions and showcasing completed projects through virtual tours, architects can leverage the power of social proof and create a buzz that attracts attention and potential clients.


Closing Projects with a Wow:

Closing a project or securing a client often hinges on presenting a unique and irresistible value proposition. LiDAR scanning and 360° virtual tours offer architects a powerful demonstration tool. By showcasing immersive tours during client meetings, architects can impress and captivate clients, providing them with a tangible preview of the envisioned design. This reduces timelines for project startup and delivery and positions architects as forward-thinking and technologically savvy partners.


Sweetening the Deal:

In the competitive realm of architecture, securing projects sometimes requires going the extra mile. LiDAR scanning and 360° virtual tours can be offered as tools to sweeten the deal. Consider proposing these innovative services as complimentary additions to the contract, providing clients with added value that sets your firm apart. The prospect of an engaging virtual tour can be the deciding factor for clients, turning a potential project into a sealed deal.


Offering Expedited Services for an Upcharge:

Time is often of the essence in the world of architecture. LiDAR scanning allows architects to expedite processes and reduce timelines. This can be monetized by offering expedited services as an upcharge, allowing clients to fast-track their projects. This flexibility caters to clients with urgent needs and becomes a revenue-generating strategy for the architectural firm.  By partnering with Orderplans.com, you do not have to burden your staff to jump-start a project requiring an expedited start time.  Don’t let this client leave the negotiation table because your staffing will not allow quick mobilization.


The strategic integration of LiDAR scanning and 360° virtual tours goes beyond enhancing design processes; it becomes a cornerstone for marketing and new business development. Architects can leverage the dual functionality of data, create compelling content effortlessly, and present a wow factor that resonates with clients. From reducing timelines to sweetening deals, these innovative technologies redefine the architect's toolkit, ensuring a competitive edge in an industry that demands creative prowess and strategic innovation. Embrace the future of architectural business, where design excellence meets marketing ingenuity.

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